SEO & Content Growth

Organic Growth & SEO Performance

Organic search growth, technical SEO, content strategy, link building, and website acquisition work executed during my tenure at Avakaza Geoscience Research Technologies.

Avakaza Geoscience Research Technologies
Digital Marketing Executive
Jan 2024 – Aug 14, 2026

Tenure Scope: January 22, 2024 – August 14, 2026. This case study documents organic growth campaigns personally managed during this period. The 2023 figures represent the pre-tenure baseline, and 2026 data reflects the documented period through August 14, 2026.

01/Key Metrics

2026 Performance Period

Jan 1 – Aug 14, 2026

10,308

Tracked Clicks

Calculated from daily rows

24,353

New Users

Unique acquisition volume

8,418

Returning Users

Audience brand retention

7 Months 14 Days

Performance Period

Through tenure conclusion

02/Final Period Data

2026 Organic Performance

Daily website performance tracked during my final period at AGSRT (Jan 1 – Aug 14, 2026).

New Users (Peak: 6,234 in July)
Returning Users
Clicks
6,000
4,500
3,000
1,500
0
JanFebMarAprMayJunJulAug 1–14

Hover over bars to inspect monthly breakdown details.

04/Historical Progression

Performance Journey

Four-stage journey mapping baseline performance into progressive organic acquisition and the final 2026 tenure period.

2023Baseline Performance
Jan 1, 2023 – Jan 1, 2024

Documented pre-tenure analytics baseline: 9.9K new users and 1.8K returning users over the full year, establishing comparative performance benchmarks.

Evidence: Google Analytics 4 Baseline Report
2024Major Organic Growth Period
Jan 1, 2024 – Jan 1, 2025

Tenure commencement: comprehensive technical audit, indexation resolution, keyword-cluster buildout, and site-speed improvements resulted in +157.1% new-user growth (26K) and +191.8% returning users (5.5K).

Evidence: GA4 2024 Annual Performance Report
2025Continued Organic Acquisition & SEO Execution
Jan 1, 2025 – Jan 1, 2026

Authority expansion and off-page program: reached 34K+ new users (+33.4% YoY), 7K returning users (+28.2%), and a reduced bounce rate of 35.0% (-11.4%).

Evidence: GA4 2025 Annual Performance Report
2026Final AGSRT Performance Period
Jan 1 – Aug 14, 2026

Final tenure execution recorded 24,353 new users, 8,418 returning users, and 10,308 clicks across the 8-month period, highlighted by July record traffic of 6,234 new users.

Evidence: Internal Daily Reporting Database
05/Personal Execution

SEO Strategy & Execution

The core strategic and technical work I personally executed to drive scalable, sustainable organic acquisition throughout my AGSRT tenure.

Pillar 01

Technical SEO

  • Indexing and crawl optimization
  • Sitemap management & hygiene
  • Technical site health monitoring
  • Core Web Vitals-related optimization
Foundational Infrastructure →
Pillar 02

On-Page SEO

  • Meta title & description optimization
  • Internal linking structure & silos
  • Content structure & schema hierarchy
  • Search intent alignment & keywords
Relevance & Structure →
Pillar 03

Content Marketing

  • SEO-focused technical blogs
  • Geospatial case studies
  • Student project showcase content
  • Search-intent landing page copy
Traffic & Inflow →
Pillar 04

Link Building

  • 400+ do-follow backlinks acquired
  • Contextual backlink outreach
  • Authority-building directories & GIS hubs
  • Referring domain root expansion
Domain Equity →
Pillar 05

Local SEO

  • Google Business Profile optimization
  • Local visibility & map pack ranking
  • NAP citation consistency checks
  • Regional training inquiry routing
Local Presence →
Pillar 06

Analytics & Tracking

  • Google Analytics 4 setup & custom events
  • Google Tag Manager triggers
  • Google Search Console query mining
  • Performance monitoring & weekly logs
Measurement & Proof →
06/Data Analysis

What the 2026 Data Shows

Late-Period Acquisition Acceleration: New-user acquisition increased substantially during the later months in the dataset, transitioning from 2.1K–2.7K ranges in Q1 to over 3.1K in June and peaking in July.
July Acquisition High: July recorded the highest monthly New User total in the supplied period with 6,234 New Users, representing nearly double the monthly volume of preceding months.
Strong Partial August Run-Rate: August recorded 2,682 New Users within only the first 14 days prior to tenure completion on August 14, pacing ahead of several full prior months.
Steady Returning-User Engagement: Returning-user activity remained consistently present throughout the reporting period, maintaining between 1,027 and 1,379 returning visitors across six full months (totaling 8,418 returning users).
Daily Variance: Daily engagement metrics and session durations varied considerably across individual reporting rows, reflecting regular weekday vs weekend inquiry patterns common to professional IT and training programs.
07/Verified Evidence

Proof of Work

Documented performance evidence from Google Analytics, reporting spreadsheets, and executive documentation. Click any proof item to view full high-resolution details.

2023 Pre-Tenure Baseline GA4
GA4 Pre-Tenure Baseline

2023 Baseline Analytics

Documents 9.9K new users and 1.8K returning users prior to tenure start date.

Click to Expand Proof→
2024 Performance Uplift GA4
GA4 Performance Uplift

2024 Performance Uplift

Documents +157.1% user growth and +191.8% returning users across 2024.

Click to Expand Proof→
2025 Acquisition Scale GA4
GA4 Acquisition Scale

2025 Acquisition Scale

Documents 34K new users, 7K returning users, and 35% bounce rate in 2025.

Click to Expand Proof→
Monthly Inquiry Report
Organic Enquiry Data

Monthly Inquiry Report

Documents 1,800+ inquiries generated from Jan 2023 through May 2026.

Click to Expand Proof→
2026 Reporting Sheet

Daily Performance Log (Jan–Aug 14)

Internal daily performance log recording daily clicks, new users, returning users, bounce rates, and session times across 226 tracked days.

Verified Internal Dataset10,308 Clicks

Data Methodology: Performance figures presented in this case study are based on my internal reporting records maintained during my tenure at AGSRT. The 2026 section covers January 1 through August 14, 2026.

08/Summary

Key Outcomes

Built and maintained an ongoing SEO and organic acquisition workflow.

Executed technical, on-page, content, link-building and local SEO activities.

Maintained performance tracking through GA4, GTM and Search Console.

Generated measurable organic website traffic and enquiry activity during my tenure.

Built a structured reporting process to monitor website performance over time.

© 2026 Satyaranjan Swain • Digital Marketing & Performance Portfolio