Paid Performance Marketing

Meta Ads & Paid Lead Generation

“Managed paid social campaigns within constrained promotional budgets, focusing on lead generation, enrollment acquisition, budget efficiency, and measurable revenue attribution.”

Avakaza Geoscience Research Technologies (AGSRT)
GIS & IT Solutions
Digital Marketing Executive
Jan 2024 – Aug 14, 2026

This case study documents paid social advertising and lead-generation campaigns personally managed during my tenure at AGSRT across two distinct reporting periods.

01/Performance Period

AGSRT | 2024–2025

38 Campaigns
Total Ad Spend

₹84.94K

₹84,941 total investment

Recorded Revenue

₹11.44L

Directly attributed admissions

ROAS

13.46×

Return on ad spend

Campaigns

38

Paid social executions

36 Facebook campaigns + 2 LinkedIn campaigns
“Campaign budgets started at approximately ₹200/day and later scaled selected campaigns toward ₹1,000–₹2,000/day.”
Lead Generation & Efficiency
Leads Generated

Approx. 3,800+

Based on historical campaign records and recollection rather than one single documented lead-total report.

Cost Per Lead

Approx. CPL ≤ ₹22.35

Calculation basis: ₹84,941 ad spend ÷ approx. 3,800+ leads. Not an exact historical measurement.

02/Final Tenure Period

AGSRT | 2026

Documented Register
Total Ad Spend

₹95K

Documented 2026 ad budget

Leads Generated

1,294+

Documented paid leads

Cost Per Lead

≤ ₹73.49

Calculated from 1,294+ leads

ROAS

5.66×

Recorded revenue return

Recorded Revenue

₹5.37L Recorded Revenue(₹537,300 documented)

Course Admissions

11 Recorded Enrollments

03/Verified Records

Campaign Reporting Evidence

“Internal campaign reporting used to track advertising spend, leads, enrollments, and attributed revenue.”

Meta Ads 2024-2025 Report Part 1
Proof 01 • 2024–2025

Meta Ads Report Part 1

Campaign tracking record showing ad spend and revenue attribution.

Expand Proof→
Meta Ads 2024-2025 Report Part 2
Proof 02 • 2024–2025

Meta Ads Report Part 2

Performance register detailing campaign scale and cumulative revenue.

Expand Proof→
Meta Ads 2026 Performance Report
Proof 03 • 2026

2026 Performance Report

Verified record of ₹95K spend, 1,294+ leads, and ₹5.37L revenue.

Expand Proof→
04/Key Takeaway

“Managed paid acquisition across constrained budgets, progressively scaling campaign investment while tracking leads, enrollments, and revenue against advertising spend.”

© 2026 Satyaranjan Swain • Digital Marketing & Performance Portfolio